About the Industry
The industry chose by me is Mobile phone (Samsung) i.e, Cellular industry.
Remember this small experiment which you might have done in your childhood, if you could recall I bet you might have enjoyed your childhood, most of us have done this. So did it really work?? Yes it did. But how??
Our generation has seen lot of technological improvements we have used computers which almost occupied entire table, we have played games using video game caset connected to TV, we have connected to internet using our landline which made weird sound while connecting, landline which was big size, we have seen old television many more….Now things have changed drastically, Now the luxury of our life has increased technology has made our life simpler, and more entertaining. One such industry is mobile phones.
Motorola was the first company to produce a handheld mobile phone. Martin Cooper researcher from Motorola was the pioneer behind this great invention which revolutionized the modern era. Mobile industry has rapidly grown over the last decade.
Martin Cooper
In the above picture we can see the comparison between sales of mobile phone and landline, in the year 2005 to 2007 Mobile phones sales have almost doubled, where as landline is liner, and almost linear over the years and may be it might reach its saturation in coming years
About the Brand
Who doesn’t know about Samsung today?? It’s famously known for Mobile phones. I hope everyone does but what abut few years ago?? It had mobile phone industry but was famously known for its home appliances and other goods.
This company consists of five main business units:
- LCD business
- Semiconductor business
- Telecommunication
5. Digital appliance business
I will be focusing my discussion on telecommunication.
Samsung has divided mobile business in two areas
- GSM
- CDMA
Samsung Products
Growth rate, Market share, profitability, brand image
Growth rate of Samsung over the years
Values: A rigorous code of conduct and these core values are at the heart of every decision they make.
Value: Benefits / costs
Value exploration—identify new value opportunities.
Value creation—create more 
Promising new value offerings
Value delivery—deliver the new value offerings more efficiently
Value chain: value chain is a chain of activities. Products pass through all activities of the chain in order and at each activity the product gains some value.
- Inbound Logistics
- Quality Control Quality management
Marketing Strategies
- It starts to provide customers with innovative and cutting edge products and rapidly become a huge player in electronics field competing toe to toe with another magnate Sony and Apple.
- It also provide varied range of products depending upon the type and class of customer they are targeting.
- Pricing strategy: Providing good products at reasonable rates.
Advertisement and sales Promotion
Customer satisfaction:
Samsung gives utmost importance to customer by providing service at almost all citys throughout India.
Provides good user interface in mobile as well as other appliacnes.
Company-Employees-Customers
USP of Samsung
- Samsung is A Brand no 1 in the world now, its reached there, by Quality Service Price and Promotion.
- Extended service.
- Equipped with latest technology and more innovation.
- Good battery life
- Varied models with varied cost.
STPSegmentation:Samsung is very well known for segmentation provide large range of mobile phones targeting the various class of people, as you can see the varied mobile phone ranging from 1000 Rs to 50,000 Rs. Samsung as segmented into various brands ranging from house hold items to mobile phones, refrigerator, fridge, TV etc.Targeting :Targeting urban sub-urban people and rural people.
Positioning:
Samsung is very famous for its mobile sectors offering innovative technology.
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